Vadim Motorine's Ideas Blog

Google Has the Super Brain to Control the World.

Google search engine works pretty much like the human brain. The Google brain is however much more powerful than the human one because it may communicate with millions of people simultaneously and, in a way, knows them personally.

When we connect to Google it, exactly like a human, first tries to recall who we are. It cannot see us but nevertheless can identify our computer by its IP address and cookies. It may also recognize us personally if we use the Google Toolbar (especially its Web History) or one of the numerous tools from the Google Account. Google recognizes us when we login into the account.

Almost all Google tools are free only because they help Google to know us better studying what is most important to us (Google Alerts), what we are interesting in (Google Toolbar with the Web History and all searches after logging in to the Google account), what is our everyday life (Google Blogger and Google Calendar), what is our business (Google Docs, Calendar), who are our friends (Gmail, Groups, Orkut) and even the contents of our computer (Google Desktop).

So we pay for the Google services by the information about us and Google may know about us even more than our most intimate friends. It is because the “brain” of the Google search engine is much more powerful than ours and may analyze our habits knowing the site that we visit and search. Actually to be effective search engine Google simply have to study and really knows what kind of people visit a specific site, what sites are similar to this one whether this site has good or bad reputation (Google Page Rank) etc.

It helps Google provide us the most relevant search results and most target advertisements but at the same time gives Google the power to deceive and destroy life of any of the million people that use it.

It is again similar to the interpersonal communications. When we focus an attention on a person the associative memory of our brain begins to work and brings to our conscious or close to it all the most relevant information about the person. It helps us to answer the person specific questions and communicate in general. However, it may also help for the unscrupulous person to deceive other or simply tell rather what other person would like to hear rather than real truth.

Therefore clever people select the friends carefully and have few of them. However in the case of the search engine we actually have no choice. We have to trust them blindly.

Fortunately Google search engine lacks the own will and is just a super clever slave of the people who own it. Fortunately these people seem always use the Google power for good purposes.

However, if we believe that the knowledge is the power, Google now has more power than some governments. I feel that it is dangerous.

I believe that a kind of democratic social control is needed to be sure that the most popular search engines don’t abuse the power they have.

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