Why do I call Time him? Because Time is not a thing. We cannot influence Time directly as we do with things. We cannot order him to stop going. We cannot turn Time back.
On the other hand, Time can and does influence us permanently. Subconsciously we know it. We say "Time demand", "Time will tell", "Time and tide wait for no man". Doesn't it sounds familiar and remind you of your boss?
Now you probably understand why in time management it is more effective to manage Time as you would "manage" your boss and treat Time as a human rather than a thing.
As for any person and especially as for any boss, first, before even thinking of managing him, we should establish the communication between Time and ourselves.
If you believe that you have an inner "clock" inside or sense of Time, you are wrong. People have no reliable sense of Time. It is a fundamental scientific fact and it will be discussed in more detail later. Here I only mention that as you know even our most periodic part of the body - our heart - may beat slowly or faster depending upon what we do and our emotions.
Therefore, to establish communication with Time requires our attention, it cannot be done automatically and subconsciously. Time management requires time. In the previous generations of time management the better we "managed" the time, the less we had time for the work and rest. We had to watch our watches!
Again, subconsciously we know this. If someone frequently looks at her or his watch, we understand that this person's attention is far from us. If we are deeply involved in work or conversation we tend to forget to look at our clocks. If it is very important not to be late, we set alarm whenever possible.
Watching the clock for Time awareness is one of the simplest, most common, boring and time-consuming tasks in the communication with time. Let us consider it in more detail and see how fifth generation of time management tools makes it easier.
"Given the limited storage capacity of attention and working memory systems, the more an individual must allocate attention to nontemporal information, the less they can allocate to temporal processing..." (Barkley et. al.)